On Dec 5th 2014, SIRUI's project-Researching and producing a new generation lens for large format and high-resolution imaging - obtained the approval for establishing as the Zhongshan Major Scientific and Technological Project.

Single-lens Reflex Camera and Non-SLR Camera are monopolized by the Japanese and Germany Enterprises always, though we have good education and many scientific research institutions in our country for the optical field, the Chinese optical industry still stays in  processing raw material with low technology, such as producing for optical glass, grinding for lenses, coating, etc. Even if developing the optical lenses (finished products and semi-finished products), they only limited in making mobile phones and monitoring equipments.

SIRUI is going to try his best to change the situation above, and has cooperated closely with the Beijing Institute of Technology, which has the advanced optical technology in domestic. We has established an advanced R&D center, and employed excellent optical designers and producing experts from domestic and abroad to research and develop, produce, and test the high quality optical lenses independently.

SIRUI will design and produce the SLR cameras and the Non-SLR cameras, and promote to the world with its world-wide sales networks in order to change the industry monopoly situation of Japanese and Germany Enterprises. In this case, the Chinese enterprises of photographic equipments will impress the customers from China, as well as the customers from all over the world. Furthermore, importing of such lenses will be reduced, and exporting from China will be increased, which can enlarge the market occupancy for our own lenses, and increase the revenue.

SIRUI's project -Researching and producing a new generation lens for large format and high-resolution imaging - obtained the approval for establishing as the Zhongshan Major Scientific and Technological Project, means that SIRUI's ability of optical technology were extremely approved by the Zhongshan Government, and showing the aim and result of our country for developing Chinese technology to the world.

SIRUI will keep on developing the high-tech products, and phase out the traditional and outdated products in order to improve the photographic equipments from "Made in China" to "Great Made in China".  Moreover, SIRUI will do its best to be an enterprise with creative technology, the first company in China that breaking the industry monopoly situation of Japanese and Germany Enterprises in the area of high-tech optical lenses, and a good example of developing and producing high-tech optical lenses of Chinese enterprises.