The CES 2020 (International Consumer Electronics Show) was held from 7^th to 10^th January, 2020 in Las Vegas. This significant annual technology show is known for revealing yearly industry trends along with pleasant surprises for attendees, with amazing up-to-date, high-tech products brought by famous technology brands from all over the world. SIRUI attended the show with its awaited high-quality photographic products.

In 2019, “5G” was one of the hottest buzz words in the industry. With the rapid development of 5G technology, videos will also surely advance in 2020 and consequently, push forward progress in high-tech electronics and digital products. As a perfect companion for cinemascope photographers, the state of the art SIRUI 50mm F/1.8 1.33X Anamorphic Lens is a revolution in the anamorphic industry.

As we all know, professional anamorphic lenses are large, expensive and only available for professional filmmakers or photographers who have the budget. To make it affordable for cinematic enthusiasts, SIRUI disrupted the anamorphic lens market and introduced a high quality, lightweight 50mm F1.8 Anamorphic Lens that delivers all the distinct anamorphic features at a great value.

Compared to a traditional 50mm APS-C lens, the SIRUI 50mm F/1.8 1.33X anamorphic lens produces a cinematic 2.4:1 widescreen video, enlarging the horizontal field of view to up to 33% to achieve a FOV that is equivalent to an APS-C 37.5mm lens. Built with Aircraft Aluminum housing and high-quality German Manufactured Schott optical glass lens elements, the F1.8 camera anamorphic lens is compact and robust yet light enough to easily create Cinematic widescreen shots.

Gradually turn the smooth aperture ring to customize the light and optimize the depth of field. The 1.33X anamorphic lens horizontally squeezes shots to create an ultra-wide aspect ratio, long horizontal lens flares and oval bokeh features unique to anamorphic images, which can be a challenge for post-editing applications. Even wide open at F/1.8, the footage and images are still sharp.

Weighing at 560g/1.23lbs, this compact and robust lens can easily generate superior cinematic imaging with the comfortable focus and aperture rings. 

Since its introduction, professional photographers and cinematic enthusiasts attending the show have shown great interest in the 50mm anamorphic lens. When experienced, they were astonished by this budget 50mm anamorphic lens which went beyond their expectations.

SIRUI is running an IndieGoGo campaign for the 50mm F/1.8 1.33x Anamorphic Lens which will end on January 22^th, 2020 (EST). Interested buyers are encouraged to access the link to the IndieGoGo Campaign.

In addition to the 50mm anamorphic lens, stabilizers also will further develop with the popularity of the 5G network. At this show, the SIRUI Swift M1 Gimbal for mobile phones and P1 Gimbal for compact cameras also captivated visitors.

What makes the SIRUI Swift Gimbals unique is that each Gimbal is affordable and practical. These high value models include an OLED UI for precise shooting option control and can easily access additional creative features with its auxiliary wheel dial for Hitchcock Zoom, POV (Roll Follow Mode), Path Lapse and Active Track. 

Undoubtedly, our high quality SIRUI tripods, monopods and auxiliary mobile lenses also on display, were well received by photographers and attendees.

The 5G generation vessel is sailing and advancing steadily and will certainly accelerate the progress of the Imaging Industry. To advance the development of this Industry, SIRUI will continue to innovate and provide more high quality and budget-centric photographic products. And with our advanced and state of the art products, photography experts and amateurs alike can easily release their creativity and capture superior shots in the 5G era.